Privacy Policy

1. Information we collect

Information you provide. This may include your name, email address, telephone number, billing and delivery addresses, account details, order contents, preferences, messages and any information you choose to send us.

Order and transaction information. We collect details needed to process and manage purchases, such as products ordered, prices, delivery method, order status, refunds and limited payment transaction information.

Information collected automatically. When you use the site, our systems may collect IP address, browser and device type, operating system, pages viewed, referring pages, approximate location, timestamps, cookie identifiers and security logs.

2. How we use information

• To operate the website, create and manage customer accounts, and provide requested services.
• To process payments, fulfil and deliver orders, handle returns and provide customer support.
• To send transactional messages about orders, accounts, security and policy updates.
• To prevent fraud, protect the site, troubleshoot problems and enforce our terms.
• To understand site performance and improve products, content and the shopping experience.
• To send marketing only where permitted and in accordance with your choices.
• To comply with legal, tax, accounting and regulatory obligations.

3. Legal bases for processing

Where laws such as the UK GDPR or EU GDPR apply, we rely on one or more legal bases: performing a contract with you, complying with legal obligations, our legitimate interests in operating and protecting the store, and your consent where consent is required. You may withdraw consent at any time, without affecting processing already carried out.

4. Payments

Payment information is processed by the payment provider you choose at checkout. Bella for Kids receives transaction status and limited details needed to manage an order, refund or dispute. We do not intentionally store full payment card numbers on our own website servers. Payment providers process information under their own privacy notices and security standards.

5. Cookies and similar technologies

The site uses essential cookies and similar technologies to keep the basket and checkout working, remember account sessions, protect against fraud and maintain site security. Depending on site configuration and your consent, analytics or advertising providers may also use cookies to measure performance or understand visits.

You can manage cookies through your browser and any cookie controls displayed on the site. Blocking essential cookies may prevent parts of the shop, account area or checkout from working correctly.

6. How we share information

We may share information with service providers that help us run the store, including website hosting, payment processing, order fulfilment, delivery, email, customer service, analytics, fraud prevention, security, accounting and professional advisers. They may use information only as needed to provide their services or as required by law.

We may also disclose information to comply with law, respond to valid legal requests, protect customers or the business, investigate fraud, or as part of a merger, sale, financing or transfer of business assets. We do not sell personal information for money. If an analytics or advertising activity is treated as a “sale” or “sharing” under applicable law, you may exercise any opt-out right available to you.

7. Data retention

We keep personal information only for as long as reasonably needed for the purpose it was collected, including fulfilling orders, maintaining records, resolving disputes, preventing fraud and meeting tax, accounting or legal obligations. Retention periods vary by the type of information and applicable law. Information may then be deleted, anonymised or securely archived.

8. Your privacy rights

Depending on where you live, you may have rights to request access to personal information, receive a copy, correct inaccurate information, ask for deletion, restrict or object to processing, withdraw consent, opt out of certain marketing or targeted advertising, and appeal a decision about a request. You may also have a right to non-discrimination for exercising privacy rights.

To protect you, we may need to verify your identity before completing a request. An authorised agent may submit a request where permitted by law, subject to proof of authority. Some requests may be limited where we must keep information for legal, security, fraud-prevention or contractual reasons.

9. Children’s privacy

Bella for Kids sells products for children, but the website and checkout are intended for adults. We do not knowingly collect personal information directly from children under 13, or a higher minimum age where local law requires it. If you believe a child has provided information without appropriate permission, please contact us so it can be reviewed and deleted where required.

10. Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal information. No online system is completely secure, so we cannot guarantee absolute security. Keep your account password confidential and contact us if you suspect unauthorised account activity.

11. International transfers

Our service providers may process information in countries other than the country where you live. Where required, we use recognised safeguards or rely on another lawful transfer mechanism designed to protect personal information.

12. Third-party links

The site may link to websites or services operated by others. Their privacy practices are governed by their own notices. We encourage you to review those notices before providing personal information.

13. Changes to this policy

We may update this policy to reflect changes in the store, service providers, technology or law. The “Last updated” date above shows when this policy was most recently revised. Significant changes may also be highlighted on the site or communicated where appropriate.

This policy is provided as a general ecommerce privacy notice and should be reviewed against the laws that apply to the business and its customers before launch.